MasterModern Marketing
Learn how to build a complete marketing system using Facebook, Instagram, Display Ads, CTV, Email & SMS — even if you're starting from scratch.
You're In!
Check your inbox for your webinar link. We can't wait to see you inside The Marketing Workshop!
The Struggles Every Small
Business Owner Knows
If any of these hit close to home, you're exactly who this webinar was built for.
"Nobody knows we exist."
You have a great product or service but can't figure out how to get in front of the right people. You rely on word of mouth and hope for the best — and it's not enough.
"I wasted money on ads that did nothing."
You've tried Facebook ads or Google — spent real money — and got zero results. Now you're not sure if marketing even works for your type of business.
"There are too many options. I don't know where to start."
Social media, email, SEO, ads, CTV, SMS… everyone says something different. You're overwhelmed and end up doing nothing — or everything badly.
"My sales are inconsistent and I can't predict revenue."
Business comes in waves. You have great months and terrible months. Without a marketing system, you have no way to turn on growth when you need it.
"Sales reps keep calling me with deals I don't understand."
You get pitched by TV stations, digital agencies, and media reps constantly. You can't tell if the deal is good or if they just want your money — and you've been burned before.
"I'm too busy running my business to market it."
Marketing gets pushed to the back burner every single week. You know it matters but between customers, employees, and operations — there's just no time left.
What You'll Learn
Inside the Workshop
A practical, no-fluff walkthrough of everything a small business owner needs to build a real marketing presence.
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01
What Marketing Actually Is (And Isn't)
Cut through the noise. We'll define marketing in plain language and separate it from advertising so you finally understand how they work together — and when to use each one.
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02
How to Advertise Your Business the Right Way
Learn the core frameworks behind effective advertising — messaging, targeting, and creative — so every dollar you spend has a purpose and a measurable outcome.
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03
How to Get Found by People Who've Never Heard of You
Awareness is the first job of marketing. We'll cover the exact channels and strategies that put your business in front of strangers and turn them into paying customers.
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04
The 6 Channels Every SMB Should Know
Facebook, Instagram, Display, CTV, Email, and SMS — how each one works, who it's best for, and how they layer together into a complete marketing system.
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05
Marketing Principles That Prevent Costly Mistakes
The rules of marketing that never change — frequency, reach, consistency, and message — so you stop making the same expensive mistakes and start building something that compounds.
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06
The Truth About Media Sales Reps
Why the sales rep calling from the local TV station, radio station, or digital agency may not have your best interests at heart — and what to ask before you ever sign a contract.
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07
Live Q&A + Your Next Steps
Bring your questions. We'll close with a live Q&A and walk you through exactly what to do after the webinar to start building your marketing plan right away.
You'll Walk Away Knowing How To…
Explain your business to a stranger and make them want to buy
Choose the right marketing channels for your specific business type
Set a realistic marketing budget without overspending
Evaluate any advertising pitch from a media company
Build awareness with people who have never heard of you
Create a consistent presence across digital channels
Avoid the #1 mistake small businesses make with advertising
Take a real first step toward a marketing plan that works
Approx. 90 minutes including Q&A
Live online webinar — 100% free, no upsells during the session
The Marketing Rules That
Save You Time & Money
These are the fundamentals most business owners never learn — until after they've already made expensive mistakes.
Consistency Beats Intensity
Running one big campaign and going quiet doesn't work. Customers need to see your brand repeatedly before they trust it enough to buy. We'll show you how to stay present without burning out your budget.
Know Your Customer Before You Spend a Dollar
Most wasted ad budgets come from targeting the wrong people. Before you pick a channel, you need to know exactly who your customer is, where they spend time, and what problem they're trying to solve.
Reach + Frequency = Results
Marketing math is simple: you need to reach enough people, often enough, with the right message. Most small businesses fail because they do one or two of those things — but never all three at once.
Your Message Is More Important Than Your Medium
A great message on a cheap channel will always outperform a weak message on an expensive one. We'll teach you how to craft messaging that actually connects before you ever pick a platform.
Brand Awareness Is Not a Luxury — It's the Foundation
"They haven't heard of us" is a marketing problem, not a sales problem. Learn how to build awareness so that by the time someone needs what you sell, your name is already in their head.
Don't Confuse Activity with Strategy
Posting on Instagram every day is not a marketing plan. Sending emails is not a strategy. We'll show you the difference between busy work and intentional marketing — so every action you take is connected to a real goal.
They're Paid to Sell Their Inventory
A rep from a TV station, radio station, or digital agency has one job: sell their product. They're not compensated to find you the best solution — they're compensated to fill their own quota. Your budget is their commission.
They Speak in Impressions, Not Results
Media reps love metrics like "reach," "impressions," and "share of voice" — numbers that sound impressive but don't tell you whether a single new customer walked through your door. Learn what to actually measure.
Long Contracts Lock You In Before You Know If It Works
Many media packages require 6 or 12-month commitments. If the campaign doesn't perform, you're still paying. We'll teach you the questions to ask and the red flags to watch for before you sign anything.
One Channel Is Never Enough
A rep selling TV will tell you TV is all you need. A digital agency will say the same about social media. The truth? A multi-channel strategy almost always outperforms a single-channel buy — and usually costs less.
Everything You Need to
Grow Your Business
Six powerful channels. One cohesive strategy. Built specifically for your business by a real marketing pro.
Master Meta's ad platform — audiences, retargeting, budgeting, and campaigns that convert at every stage of the funnel.
Create scroll-stopping creative, leverage Reels and Stories, and run ads that build brand recognition and drive real leads.
Put your brand in front of the right people across millions of websites. Your ads appear on sites your customers already read every day.
Run real TV commercials on the platforms cord-cutters actually watch — targeted by zip code, age, income, and interests.
Build your list, write high-converting emails, set up automated sequences, and turn subscribers into loyal paying customers.
Use text messaging to drive instant action — promotions, appointment reminders, and re-engagement with 98% open rates.
Your Path from Webinar
to Full Launch
A clear, guided journey from learning the basics to having your entire marketing machine running on autopilot.
Attend the Free Webinar
Get a complete overview of all 6 marketing channels and how they work together to grow any business.
Choose Your Plan
Select the package that fits your goals — from a custom marketing plan to a full hands-off launch.
Get Your Custom Plan
We build a complete marketing strategy tailored specifically to your business, your industry, and your goals.
Launch & Grow
Execute your plan confidently — with optional coaching and done-for-you ad creative to accelerate results.
How Customers Go from
Strangers to Loyal Buyers
Every customer follows a path before they buy. Most small businesses only show up at one or two points along that path — and wonder why marketing doesn't work. In this webinar, you'll learn how to be present at every stage so your business is the obvious choice when someone is ready to spend.
A touchpoint is any moment a potential customer sees, hears, or interacts with your brand. The more quality touchpoints you create — across the right channels — the faster you build trust and the more sales you close.
Touchpoints to build trust
Research shows most consumers need at least 7 brand interactions before they're ready to buy from someone new.
Higher conversion with multi-channel
Businesses using 3 or more channels convert at up to 3x the rate of single-channel advertisers.
Of sales need 5+ follow-ups
Most businesses give up after one or two touches. Staying visible through every stage is where the real money is.
you exist
and compare
to choose
your business
refer others
Awareness Touchpoints
The very first time a potential customer encounters your brand. They may not need you yet — but planting your name now means they'll think of you first when they do. This is where most SMBs are completely invisible.
Example: A homeowner sees your roofing company's ad on Hulu. They don't need you today — but in 3 months when their roof leaks, your name comes to mind.
Consideration Touchpoints
The customer is now actively comparing options. They're reading reviews, visiting websites, and watching for more signs. Being visible here with the right message keeps you in the running — and builds confidence in your brand.
Example: That same homeowner googles roofing companies, visits your site, then sees your retargeting ad on ESPN and gets an email with your 5-star reviews.
Decision Touchpoints
The moment of truth. The customer is ready to act — they just need a nudge. A timely offer, a strong call to action, or a simple reminder can be the difference between winning and losing the sale to a competitor who stayed visible.
Example: You text a 10% discount with a one-day deadline. They booked. Your competitor who only ran one ad and went quiet? They lost the job.
Post-Purchase Touchpoints
Most businesses stop marketing the second a customer pays. That's a massive missed opportunity. The post-purchase phase is where you turn a one-time buyer into a repeat customer, a referral source, and your best review.
Example: A thank-you email sequence asks for a review, offers a referral discount, and sends a seasonal promo 60 days later. That's three more touchpoints from one customer.
Re-engagement Touchpoints
Past customers are your warmest audience. They already trust you — they just need a reason to come back. Re-engagement campaigns are one of the highest-ROI marketing moves any small business can make, and most never do it.
Example: A salon texts past clients a "We miss you" offer with a $15 discount. A 20% response rate on 100 past clients is 20 bookings — from one message.
Referral & Loyalty Touchpoints
Happy customers are your best marketing asset — but only if you activate them. A referral program, a loyalty reward, or simply staying top-of-mind on social media turns satisfied buyers into an unpaid sales team that brings you warm leads for free.
Example: Monthly Instagram content keeps past clients engaged. A referral SMS rewards them for sending friends. Your best customers become your loudest advocates.
Attendees Get a Special Offer
Not Available Anywhere Else
At the end of every live webinar, we make a one-time offer to attendees only. You'll have everything you need to make a confident decision — and the price you see live will never be lower. Here's what's available:
Custom Marketing Plan
A full custom marketing strategy across all 6 channels, built specifically for your business. Everything you need to take action immediately after the webinar.
Plan + 1-on-1 Coaching
Your custom plan plus a private coaching session where we answer every question and make sure your strategy is dialed in before you spend a single dollar on ads.
Full Hands-Off Launch
We build it, create your ads, and launch your entire marketing plan for you. Includes a CTV commercial, Facebook ad, Instagram ad, one coaching session, and full go-live management. Additional coaching available at $150/session.
No obligation. The webinar is 100% free. The offer is entirely optional.
* Package prices cover strategy, coaching, and creative production only. Media and advertising spend is separate, priced based on your goals and budget.
Invest in Your
Marketing Future
Three options to fit where you are right now — all backed by real strategy built for your business.
Everything you need to understand your marketing and a clear roadmap to execute it yourself.
- Full custom marketing strategy
- All 6-channel plan (FB, IG, Display, CTV, Email, SMS)
- Target audience analysis
- Budget recommendations
- Content calendar framework
- Lifetime access to webinar materials
* Media & advertising spend is separate and priced based on your goals and budget.
Everything in Starter plus a private coaching session to get your questions answered and strategy dialed in.
- Everything in Starter Plan
- One-time 1-on-1 coaching session
- Live Q&A with your marketing coach
- Personalized feedback on your plan
- Priority email support
- Implementation guidance
* Media & advertising spend is separate and priced based on your goals and budget.
We do it all for you. Ads created, strategy built, plan launched — you focus on running your business.
- Everything in Pro Plan
- 1 one-time coaching session included
- Additional coaching available at $150/session
- 1 professional CTV commercial
- 1 custom Facebook ad (copy + creative)
- 1 custom Instagram ad (copy + creative)
- Full hands-off marketing launch
- Campaign setup & go-live management
* Media & advertising spend is separate and priced based on your goals and budget.
Troy W. Gigis
Media Executive & StrategistTroy W. Gigis
Troy Gigis isn't a marketing theorist. He's a media executive who spent over three decades inside the boardrooms, broadcast studios, and production sets where real marketing decisions get made — for some of the most recognizable brands in the world.
His career spans the full spectrum of media: from crafting luxury narratives for The Ritz-Carlton — where every word had to earn its place — to co-producing high-octane campaigns for Jaguar Motors, where brand prestige and performance had to translate on screen. He wrote and produced advertising for the NBA, working at the intersection of sports culture, fan psychology, and commercial storytelling. These weren't small clients with small expectations. They were global brands that demanded excellence — and Troy delivered.
But what truly separates Troy from the typical marketing consultant is where he's applied that corporate-level expertise: the real world of small business. He has worked deeply inside the service industry, restaurants, powersports dealerships, and real estate — businesses where margins are tight, competition is fierce, and every marketing dollar has to work. He knows what it feels like to watch a media sales rep walk through the door with a glossy proposal and a pitch that sounds great but costs too much and delivers too little. He's been on both sides of that table.
The Marketing Workshop was built because Troy got tired of watching great small businesses get outmaneuvered by bigger competitors — not because they had inferior products or services, but because they didn't have anyone in their corner who actually understood marketing at the highest level and could translate it into something practical, affordable, and real.
"I've written commercials that aired during NBA Finals broadcasts. I've sat in Jaguar's production suites. I've worked with brands that most people only dream about. And the strategies I learned there — the ones that actually move people — work just as well for a restaurant in your hometown as they do for a luxury hotel in Dubai. That's what I'm here to teach you."